The main advantages of a centralised information system (IS) and how to increase the chances of implementation success

Read and download the paper to better understand how a centralised information system (IS) can perfect the “link” between the strategic and operational parts of the business.

As the founder of a Swiss based marketing agency, and to facilitate the management of operations and speed to market for the end customer, I created a centralised information system to facilitate this transversal management. However, the implementation of a CRM or ERP was not a viable solution for an SME in the years 2004 to 2006.

Overall, the volume of data and needs was insufficient to justify the “tailor-made” development of a total technological solution. For this reason, the choice of a combination of open-source solutions, in-house development and a few proprietary solutions for large companies represented a robust and efficient solution.

The implementation and usage of such information system represent a valuable and competitive addition, especially in the case of the marketin…

The main advantages of a centralised information system (IS) and how to increase the chances of implementation success

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